Privacy Policy

What you send us

When you submit the quote form or the quick pricing form we store what you entered: your email address, and optionally your website domain, requested monthly volume, target countries, campaign requirements, phone number or messenger handle. Only the email address is required. These records are kept in our private lead system and used solely to prepare a quote and contact you. We do not sell your data and we never ask for access to your website, analytics, CMS or hosting.

Advertising attribution

If you arrive from an advertisement, we store the click and campaign identifiers that come with the link (such as gclid, gbraid, wbraid and utm parameters, campaign, ad group, creative, network, device and match type), along with the page you landed on, the referring page and the time of your first visit. This lets us see which campaigns produce real enquiries. Note that the keyword we record is the matched keyword of the ad, not the words you typed into a search engine — advertising platforms do not share that with us.

This information is kept in your browser's local storage on a first-party basis, expires automatically after 90 days, and is only stored when the site's advertising consent choice allows it. If you decline, no attribution data is stored or attached to an enquiry.

IP address and estimated country

When you submit a form, our server records the IP address the request arrived from and the country our hosting provider associates with it. The country is an estimate from the IP address only: VPNs, proxies and mobile networks make it unreliable, it does not identify you personally, and it does not prove that you clicked an advertisement. Raw IP addresses are visible only to our administrators, are excluded from ordinary data exports, and are automatically deleted after 90 days. The country and the campaign records are retained after that.

Contact clicks

When you tap a WhatsApp or Telegram button we record that a click happened, along with a short reference code and the same campaign information described above. A click is not treated as an enquiry unless you actually message us.

Analytics and advertising tools

We use Google Ads conversion measurement and Microsoft Clarity to understand how the site performs. Your email address, phone number and IP address are never included in these analytics events.

Your choices

You can request a copy or deletion of your submitted information at any time by contacting us through the quote form or at sales@traffic-metrics.com.